Organ donation on Facebook

It’s difficult to quantify how much your data, freely shared on Facebook, can be worth to brands who anticipate every move.

One healthy intestine courtesy of a US transplant centre: $1,206,800. Having the same centre insert a new heart: $997,700. Opting for the heart/lung combo–pack: $1,248,400. Sharing your donor status on Facebook: priceless. Or so the social network, which on Tuesday added an organ donation status option to its timeline view, would have you believe.

Facebook’s “life–saving” new feature aims to address a critical shortfall of donors by turning organ donation into an accepted social norm. People are encouraged to increase awareness of the issue by sharing, not just their donor status, but also the details around their becoming a donor along with donation stories. No doubt you will soon be able to tag your superfluous kidney in the new owner’s photo albums.

To read this Guardian article in full, click here.

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